Lil Sweet Treat - A Candy Shop Story
When you are looking for a little something to make your day a bit brighter, a place called Lil Sweet Treat has popped up, offering a delightful collection of sugary delights. This spot, you know, brings together a variety of candies that are meant to put a smile on your face, whether you are a kid or just someone who enjoys a sweet moment. It’s a place that, in a way, feels like a little escape, filled with colorful and tasty things to pick from.
This candy shop, so it seems, has become quite a talking point for folks who really appreciate a good sugary pick-me-up. They have put together a selection of treats that come from all sorts of places around the world, giving you a chance to try something new or find an old favorite. It's not just about any candy, but rather, it's about a carefully chosen assortment that aims to please just about any sweet tooth you might have, offering a taste of joy in every bite, pretty much.
The story behind this particular place is actually quite interesting, involving a person who turned a simple childhood habit into a passion project that has, well, really taken off. From humble beginnings, this venture has grown, attracting a lot of attention and making a name for itself in the big city. It's a testament to how a simple idea, when done with care, can truly blossom into something that many people can enjoy, you know, making a sweet mark.
Table of Contents
- Elly Ross - The Person Behind the Sweets
- What Makes Lil Sweet Treat So Special?
- Where Can You Find Your Lil Sweet Treat?
- How Did Lil Sweet Treat Become So Popular?
- What Kinds of Candies Does Lil Sweet Treat Have?
- The Childhood Spark for lil sweet treat
- Customizing Your Lil Sweet Treat Bag
- Enjoying Your Lil Sweet Treat - Delivery and Pickup
Elly Ross - The Person Behind the Sweets
Behind every wonderful place, there's usually a person with a vision, and for Lil Sweet Treat, that person is Elly Ross. She is the founder, the one who dreamed up this whole idea of a special candy shop. It's kind of neat to think about how someone’s early experiences can lead to something so, well, sweet for everyone else to enjoy. Elly, as a matter of fact, has a background that might surprise you, given her current venture into the world of confectionery. She spent time in the big leagues of technology, working with some truly well-known companies, which just goes to show that passion can lead you down many different paths, right?
Her journey to opening a candy store wasn't exactly a straight line from her past work. You see, she was a product manager, a role that typically involves a lot of thinking about how things work and how people use them. This kind of work, you know, requires a lot of careful thought and planning. She had interned at some really big tech names, like Microsoft, Google, and Apple, which are places where people usually go to build software or gadgets. So, for her to switch gears and open a candy shop, it just shows a different kind of drive, a different sort of interest, you know?
This mix of her past work and her current passion actually makes her story quite unique. It’s not every day that you hear about someone who has been involved with such large technology companies then decides to open a place dedicated to sugary goodies. It suggests a strong personal connection to what she is doing now, a real desire to create something tangible and joyful for people. Her history, in some respects, gives her a pretty interesting perspective on building something from the ground up, whether it's a piece of software or a custom candy mix.
Personal Details of Elly Ross
| Role | Founder of Lil Sweet Treat |
| Previous Experience | Product Manager, Interned at Microsoft, Google, Apple |
| Motivation | Childhood habit of a "little treat" before bed |
| Current Venture | Specializes in globally sourced gummies and unique candies |
What Makes Lil Sweet Treat So Special?
So, what exactly is it about Lil Sweet Treat that makes it stand out from other places where you can get candy? Well, it's not just about having a lot of different sweets, but rather, it's about the kind of sweets they have and how they put them together. They really focus on bringing in candies that you might not find just anywhere, sort of like a treasure hunt for your taste buds. This approach, you know, makes visiting the shop or ordering from them feel like a bit of an adventure, something more than just a quick stop for sugar.
The shop has made a name for itself by offering a curated collection, which means they have picked out specific candies with a lot of thought. They don't just stock whatever is available; instead, they go out of their way to find interesting and tasty items from different parts of the world. This careful selection process is, in a way, what gives the place its particular charm. It’s about quality and variety that feels personal, almost like someone picked these things out just for you, which is pretty neat.
Another thing that sets this place apart is the focus on custom mixes. You get to choose exactly what goes into your bag of treats, which is a big deal for people who have very specific preferences or who just like to try new combinations. This element of choice, honestly, adds a lot to the experience. It makes the candy not just something you eat, but something you create, making it a bit more personal and fun. It's definitely a different way of approaching the whole candy-buying thing, you know, more interactive.
The Unique Offerings at lil sweet treat
- Globally sourced candy mixes, including Swedish candy, treats from Spain, and the Netherlands.
- A selection of unique gummies and other candies you might not see every day.
- Custom candy bags where you pick your favorites to mix and match.
- Both sweet and sour options to suit different preferences.
- Signature items like "The Foamy Edition" and "Happy Buttons" that are special to the shop.
Where Can You Find Your Lil Sweet Treat?
If you are wondering where you can actually get your hands on these delightful candies, Lil Sweet Treat has made it pretty convenient for people in New York City. They started out with one location, and then, because things were going so well, they opened another one. This expansion, you know, shows that people are really enjoying what they offer and that there is a demand for their particular kind of sugary goodness. It’s a good sign when a new business can grow like that, pretty much.
The first place they set up shop was in New York City’s West Village. That opened its doors in September of last year, which was a pretty exciting moment for Elly Ross and her team. It’s a charming part of the city, and a candy shop fits right in with the local vibe there. Then, just a couple of months later, they opened a second spot. This quick growth, you know, really speaks to how well they were received right from the start. It shows they found a sweet spot, literally, in the market.
The second location is in a very well-known spot, under 30 Rock, near the rink level subway entrance for the BDFM lines. This spot, so it seems, is a really busy area, which means lots of people pass by every day. Having a location there makes it very accessible for folks who are working or visiting that part of town. It’s a smart move, really, to be in places where lots of people can easily pop in and grab a little something to brighten their day, which is what these treats are all about, after all.
Locations for lil sweet treat Goodies
- Original shop: 150 Second Ave, New York City’s West Village (opened September last year).
- Second shop: Under 30 Rock, near the rink level BDFM subway entrance (opened two months after the first).
How Did Lil Sweet Treat Become So Popular?
It’s always interesting to see how a new business gains traction and becomes a favorite, and Lil Sweet Treat has certainly done that. Their popularity didn't just happen by chance; it’s a mix of a good product, a compelling story, and, well, some smart ways of getting the word out. In today’s world, getting noticed often means connecting with people where they spend a lot of their time, and this shop has done a good job of that, you know, reaching out to folks in a modern way.
One of the big reasons for their growing fame is their presence on social media, especially on platforms like TikTok. Their account there has, apparently, gathered hundreds of thousands of views, which is a huge number for any business. When people see videos of delicious candies and fun mixes, it really captures their attention and makes them want to try it themselves. This kind of visual appeal, honestly, works really well for something like candy, making it look even more inviting, pretty much.
Beyond social media, they have also caught the eye of bigger media outlets. They have been interviewed by CBS, which is a major television network, giving them a lot of exposure to a wider audience. And if that wasn't enough, their store is listed on almost every roundup of top candy stores in the city. When experts and popular lists recommend you, it definitely adds a lot of credibility and draws in more people. It just goes to show, you know, that good things get noticed, eventually.
The Social Buzz Around lil sweet treat
- Hundreds of thousands of views on their TikTok account.
- Featured in interviews by major news outlets like CBS.
- Listed on numerous "top candy stores" roundups, highlighting their standing among other sweet shops.
What Kinds of Candies Does Lil Sweet Treat Have?
When you walk into Lil Sweet Treat, or even just look at their offerings online, you might wonder about the variety of candies they actually have. They really put a lot of effort into making sure there's something for just about everyone, whether you like things fruity, chewy, soft, or with a bit of a tangy kick. It's not just about a few common types; rather, they aim to give you a whole world of flavor experiences, which is pretty cool, if you ask me.
Their specialty, so it seems, is in gummies and other unique candies that come from all over the globe. They have a good selection of Swedish candy, which is known for its particular textures and flavors. But it doesn't stop there; they also bring in items from places like Spain and the Netherlands, making their collection truly international. This focus on globally sourced items means you can find things that are a bit different from what you might usually see, offering a fresh taste, you know.
You can find both sweet and sour gummies, catering to different preferences. For those who love a bit of a pucker, they have classic sour Swedish fish, which are a long-time favorite for many. And for those who prefer just pure sweetness, there are plenty of options too. The idea is to have a range of flavors and textures so that no matter what you are in the mood for, you can find a treat that hits the spot. They have custom candy bags filled with these delightful gummy treats, perfect for any kind of happy occasion, or just for yourself, obviously.
Exploring the Candy Mixes at lil sweet treat
- Curated selection of gummies and unique candies from around the world.
- Includes famous Swedish candy, as well as items from Spain and the Netherlands.
- Offers a variety of sweet and sour gummies, like sour Swedish fish.
- Custom candy bags allow you to choose your favorite fruity, chewy, soft, and sugary options.
- Signature mixes, such as "The Foamy Edition" and "Happy Buttons," are available.
The Childhood Spark for lil sweet treat
Every good story has a beginning, and for Lil Sweet Treat, the roots of its creation go back to Elly Ross’s own childhood. It’s a pretty charming origin story, really, and one that many people can probably relate to in some way. Growing up, her mom had a habit of letting Elly and her sister have a "little treat" right before they went to bed. This simple, sweet ritual, you know, created a lasting impression on her, something that stayed with her as she got older.
This early habit of enjoying a small, special treat became more than just a memory; it turned into a bit of an obsession as she became an adult. That deep-seated love for those "little treats" paved the way for her passion to create something similar, but for a wider audience. She wanted to make a treat that was, well, really delicious, something that would bring that same kind of simple joy she experienced as a child. It’s a wonderful example of how personal experiences can shape what we do later in life, pretty much.
So, the entire idea for Lil Sweet Treat sprang from this very personal and fond memory. It wasn't just about starting a business; it was about bringing a piece of her own happy past into the present for others to enjoy. This kind of genuine connection to the product, honestly, often shines through in the quality and the feeling of the place. It's not just about selling candy; it’s about sharing a feeling, a memory, a moment of simple happiness, which is quite nice, in a way.
Customizing Your Lil Sweet Treat Bag
One of the really fun things about Lil Sweet Treat is that they let you create your own candy mix. This means you don't just pick a pre-made bag; you get to be the one who decides exactly what goes into your ultimate candy stash. It’s a pretty cool concept, you know, because everyone has their own favorites and sometimes you just want a very specific combination of flavors and textures. This option, in some respects, makes the whole experience much more personal and enjoyable.
The process is quite straightforward, making it easy for anyone to put together their perfect bag of goodies. You just get to pick your "lil sweet treats" to mix, match, and munch to your heart’s content. It’s as simple as tapping your favorites, and then, like magic, they have it covered. This kind of freedom to choose, you know, really adds to the excitement of getting your candy. It feels like you are truly getting something made just for you, which is a nice touch.
Whether you are into fruity flavors, chewy textures, or soft and sugary delights, you can find exactly what you are looking for. Their custom candy bags are filled with a wide array of the sweetest gummy treats. This makes them perfect for any celebration, or just for those moments when you want to treat yourself. It caters to everyone, from kids who are just discovering the joy of candy to older folks who are curious about new tastes or looking for a familiar favorite, obviously.
Enjoying Your Lil Sweet Treat - Delivery and Pickup
Getting your hands on Lil Sweet Treat’s delicious candies is made super easy, especially for people living in New York City. They understand that sometimes you just can’t make it to the store, or you might prefer the convenience of having your goodies brought right to your door. This focus on making things simple for the customer is, well, a really thoughtful way to run a business, you know, putting people first.
You can choose to have their Swedish candy and other treats delivered right to your NYC doorstep. This means you can be at home, maybe watching a movie or just relaxing, and your custom mix of delightful sweets will arrive without you having to step outside. It’s a very handy option for those days when you just want to stay in but still crave something sweet. This local delivery service, in a way, brings the candy shop experience right to you, which is quite convenient.
If you are out and about, or just prefer to grab your order yourself, they also offer a pickup option instore. This is great for when you are passing by one of their locations and want to quickly collect your pre-ordered treats. Both of these choices, you know, are about making sure that enjoying their delicious treats is as easy as possible. It’s all about convenience and making sure that getting your sweet fix is never a hassle, which is pretty much what everyone wants, right?
The article has covered the story of Lil Sweet Treat, including details about its founder Elly Ross and her background. We explored what makes the candy shop unique, such as its globally sourced candies and custom mix options. We also looked at where the shops are located and how they have become popular, particularly through social media. Finally, we discussed the various types of candies available and the convenient delivery and pickup services offered.
(@lil.sweet.treat) • Instagram photos and videos
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